A pop culture (especially pop music) aficionado, I'm driven to build a career in the entertainment industry so I can do what I love every day.
I studied graphic design at Stonehill College (BA, 2014) and digital publishing and writing at Emerson College (MA, 2019).
I have two dachshunds, Mason and Harry, a corgi named Auggie, and a Quaker parrot named Gideon. We live south of Boston (and yes, we're all New England sports fans).
POSITIONS & PROJECTS
SIRIUSXM - DIGITAL CONTENT PRODUCER
Summer 2018 and November 2020-present
After a summer internship in 2018, I rejoined SiriusXM's digital content team as a contractor in November 2020. Working with the Director of Digital Content and copywriters, I write SEO-optimized posts for the Hear & Now blog to promote new SiriusXM channels, shows, specials, partnerships, and more. These posts are then used to feed SiriusXM's newsletter, sent out weekly to their millions of subscribers.
I also copyedit interview transcriptions for captioning videos and create titles, descriptions, tags, and thumbnails for YouTube.
UNITED BY POP - CO-FOUNDER & EDITOR
Over the past 5+ years, I've helped grow United By Pop's brand footprint to encompass a highly-trafficked website with thousands of articles, over 25,000 niche social followers, a year-end fan-voted Awards, a YouTube channel, a podcast, and an Etsy store.
In 2020, we organized a Black Authors Matter book drive, during which we collected over 1,000 books by Black authors and raised over $2,500 for charities that help get these books to underprivileged kids and teens.
We've run multiple successful ad campaigns for young adult book titles, including custom content, native ads, sidebar ads, and social media ads. These partnerships have driven thousands of book lovers to points of purchase.
LEEDS FESTIVAL - LIVE BLOG EDITOR
2018 and 2019
Twin festivals taking place on the same weekend, Reading and Leeds are among the longest-running and largest music events in the UK. Both festivals run a live blog throughout the three days, and I oversaw the content for Leeds.
This included creating filler content ahead of time for publishing between acts, editing and publishing the reviews from writers on the ground at the show in real time, and making sure all health and safety information was available and correct.
ENTERCOM BOSTON - PROMOTIONS & SALES ASSISTANT
Over two years pre-pandemic, I learned the ins and outs of radio sales and events. Supporting three Marketing Directors and then the Director of Sales, I helped prepare for, set up, and run major events such as:
The Mix 104.1 Beach House concert series with Dave Matthews, Shawn Mendes, and more
The WEEI/NESN Jimmy Fund Radio-Telethon, which has raised $57 million to support pediatric and adult cancer care and research since 2002
WEEI at Red Sox Winter Weekend
The MAGIC 106.7 Christmas Tree Lighting Series
I also created pitch decks, one-sheets, and social media mockups to help the sales team land new business.
WAYFAIR - BLOGGER RELATIONS SPECIALIST
At Wayfair, the largest home goods e-commerce retailer, I oversaw the exclusive blogger group, The Homemakers. Every month, I created sponsored opportunities for Homemakers to apply to (think "best unconventional use of a bar cart" and "how to change your room with a new rug") and shipped them the necessary product. I also reached out to home bloggers outside of the group to encourage them to write about Wayfair, helping build backlinks for SEO.
FANDOMONIUM: MOST RECENT EPISODES
My Favorite Past Pieces
NEW TICKET PRICING STRATEGIES ARE MAKING MUSIC FANS PAY
The Boston Globe Magazine
"Who's to say that young girls who like pop music – short for popular, right? – have worse musical taste than a 30-year-old hipster guy? That's not up to you to say.
"Music is something that's always changing. There's no goal posts. Young girls like the Beatles. You gonna tell me they're not serious? How can you say young girls don't get it? They're our future. Our future doctors, lawyers, mothers, presidents, they kind of keep the world going. Teenage-girl fans – they don't lie. If they like you, they're there. They don't act 'too cool.' They like you, and they tell you. Which is sick."